Start with a useful brief
The product team has a new request-priority workflow to explain. Marketing needs the audience, user benefit and evidence for each claim.
- Audience
- Operations managers
- Goal
- Explain the request-priority workflow
- Evidence
- Reviewed feature description
Content brief
- Problem: employees manually sort incoming requests.
- Message: review a suggested priority with its explanation.
- Do not promise measured time savings without a study.
Why this happens next
Anchor the brief in what the product demonstrably does.
Example data and outcomes. The available actions in a real workspace depend on its connected tools and supervision policy.